Keyword: A keyword is what people search for by typing in the Google search box. You will select some keywords to run the ad, and people will see your ad by typing. You can use Google Keyword Planner to search for keywords.
Bid: The bid is the maximum amount you are willing to pay for each click on your ad. You don’t have to pay to show ads on Google. You only have to pay when someone clicks.
Quality Score: Quality Score is a metric that shows how relevant your keywords are to your ad and landing page. A good quality score can reduce the cost of your bids and improve your ad rank in search results.
Ad Rank: this metric will determine where your ad will show. If five ads show up for a keyword, the ad rank will determine the position of your ad. This metric depends on your bid, Quality Score, and other factors.
Cost Per Click: Cost Per Click is the amount of money you pay per click.
Conversion: Conversion is when someone completes another action of your choice after clicking on your ad. For example, if someone purchases after clicking on the ad or signs up to get the newsletter or calls you, etc.
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