What is Google Analytics 4?


Google Analytics 4 is a new type of property that is more convenient than Universal Analytics.

It is privacy-centric and more sustainable.

It is intelligent and uses machine learning to gather customer information from different platforms and devices.

It is enhanced and integrated with the Google Advertising Platform to optimize campaign performance better. As a result, its return on investment (ROI) is higher.

Google Analytics 4 will soon replace Universal Analytics. From July 1, 2023, Universal Analytics Properties will not process any data. You may see the Universal Analytics report sometime after July 1, 2023. But from that time on, data processing will be done only through Google Analytics 4.

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